Cookie and Tracking Policy
Cookie and Tracking Policy
Effective Date: January 16, 2026
Last Updated: January 16, 2026
JJ Motorsports ("we," "us," or "our") operates the website jj-motorsports.com (the "Site"), an e-commerce platform for aftermarket motorsports parts and accessories powered by BigCommerce. This Cookie and Tracking Policy explains how we and our third-party partners use cookies, web beacons, pixels, and similar tracking technologies ("Cookies") on the Site.
This policy is part of our commitment to transparency about data collection and use. It supplements our Privacy Policy and Terms of Service. By using the Site, you acknowledge our use of Cookies as described here.
We do not currently use a cookie consent banner. Instead, we provide this detailed disclosure, and you can manage Cookies through your browser settings as outlined below. If you have questions, contact us at support@jj-motorsports.com or (231) 767-5055.
1. What Are Cookies and Tracking Technologies?
Cookies are small text files stored on your device (e.g., computer, smartphone) when you visit websites. They help sites remember information about your visit, like preferences or shopping cart contents, making your next visit easier.
Similar technologies include:
- Web Beacons/Pixels: Tiny images or code that track user behavior, such as email opens or page views.
- Local Storage: Browser storage for data like user settings.
- Device Identifiers: Unique IDs from your device for personalization and analytics.
Cookies can be "session" (temporary, deleted when you close your browser) or "persistent" (remain until expired or deleted).
2. Why Do We Use Cookies?
We use Cookies to operate the Site efficiently, enhance your experience, analyze usage, and deliver personalized content. They do not contain viruses or harm your device.
3. Types of Cookies We Use
We categorize Cookies based on purpose. Below is a table detailing the types, examples, and durations:
| Category | Purpose | Examples | Duration | Source |
|---|---|---|---|---|
| Essential Cookies | Required for core Site functionality, like navigation, security, and e-commerce features (e.g., shopping cart, checkout). | Session IDs, authentication tokens, cart contents. | Session or up to 1 year. | First-party (us/BigCommerce). |
| Performance/Analytics Cookies | Collect anonymous data on Site usage (e.g., pages visited, time spent) to improve performance and understand trends. | Google Analytics (_ga, _gid) for traffic analysis. | Up to 2 years. | Third-party (e.g., Google). |
| Functionality Cookies | Remember your preferences (e.g., language, region) for a personalized experience. | Preference storage for layout or viewed products. | Up to 1 year. | First-party (us/BigCommerce). |
| Marketing/Targeting Cookies | Track browsing for personalized ads on our Site or others. We may use these for retargeting (e.g., showing ads for abandoned carts). | Google Ads, Facebook Pixel (if integrated). | Up to 2 years. | Third-party (e.g., Google, Meta). |
| Payment-Related Cookies | Facilitate secure payments and fraud prevention during checkout. | Cookies from Authorize.net, PayPal, Google Pay, Venmo, Apple Pay. | Session or as set by provider. | Third-party (payment processors). |
Note: BigCommerce, our e-commerce platform, sets essential Cookies for Site operations. For details, see BigCommerce's Privacy Policy. We may also use Cookies from shipping partners (e.g., USPS, UPS) or email services (e.g., Mailchimp) for order fulfillment and communications.
4. Third-Party Cookies and Tracking
Third parties (e.g., analytics providers, advertisers) may place Cookies on the Site. These are governed by their policies:
- Google Analytics/Google Ads: Tracks usage and ads. Opt-out: Google Analytics Opt-Out.
- Payment Providers: Authorize.net, PayPal, etc., use Cookies for secure transactions. See their privacy policies (e.g., PayPal).
- Other: If we add social media plugins (e.g., Facebook Share), they may set Cookies.
We do not control third-party Cookies but select partners with strong privacy practices.
5. How to Manage or Disable Cookies
You can control Cookies through your browser settings:
- Block or delete Cookies (may affect Site functionality, e.g., inability to add items to cart).
- Use "Do Not Track" (DNT) signals— we honor DNT where possible, but not all third parties do.
- Opt-out tools: Visit Digital Advertising Alliance or Network Advertising Initiative for ad-related opt-outs.
Instructions for popular browsers:
- Chrome: Settings > Privacy and security > Cookies and other site data.
- Firefox: Options > Privacy & Security > Cookies and Site Data.
- Safari: Preferences > Privacy > Manage Website Data.
- Edge: Settings > Cookies and site permissions > Manage and delete cookies.
For mobile devices, check app settings or OS privacy options. Note: Clearing Cookies may log you out or reset preferences.
6. Cookies and Privacy Laws
This policy complies with US laws (e.g., CCPA/CPRA) by disclosing tracking practices. For EU/UK visitors (GDPR/ePrivacy), note that without a consent banner, we rely on legitimate interests for essential Cookies and provide opt-out options for others. If you're in the EU, you may have additional rights—contact us.
7. Changes to This Policy
We may update this policy to reflect changes in our practices or legal requirements. Updates will be posted here with a revised date. Significant changes may include email notifications. Continued use after changes constitutes acceptance.
Thank you for visiting JJ Motorsports. We value your privacy and aim to provide a seamless experience.
